Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world ...
View More...

In Prosperity in the Age of Decline, Brian and Alan Beaulieu--the CEO and President of the Institute for Trend Research(R) (ITR)--offer an informed, meticulously-researched look at the future and the coming Great Depression. Drawing on ITR's 94.7% forecast accuracy rate, the book outlines specific, actionable strategies for capitalizing on cyclical opportunities and dodging economic danger. In this important resource, the authors reveal what it will take for individual investors and business leaders to p...
View More...

A memoir of startling emotion and grace, Burning Fence is the story of the men in Craig Lesley's family: absent father, Rudell, tough stepfather, Vern, adopted son, Wade, and Craig Lesley himself. Their story is one of hardship, violence, and cautious, heartbreaking attempts toward compassion. Lesley's fearless journey through his family history provides a remarkable portrait of hard living in the Western states, and confirms his place as one of the region's very best storytellers.

In short, pointedly-written chapters, Stoesz covers: Helping Directors Understand Their Governance Role A Plan to Fulfill the Purpose Reporting Back to the Members Planning Effective Meetings Great Boards Have a Good Fight (occasionally) Working Your Way Through a Crisis Great Boards Celebrate Leaving Rig...
View More...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patie...
View More...

A Washington Post Bestseller

Not all collaboration is smart. Make sure you do it right.

Professional service firms face a serious challenge. Their clients increasingly need them to solve complex problems--everything from regulatory compliance to cybersecurity, the kinds of problems that only teams of multidisciplinary experts can tackle.

Yet most firms have carved up their highly specialized, professional experts into narrowly defined practice areas, and collaborating across these silos is often messy, risky, and expensive. Unless you know why View More...